elann.com has been the online knitting community's standard for excellence in quality, value, and service since 1995. Every day, we strive to offer you yarns you'll love at prices you'll adore!

We're excited to announce that after a year of A-Series testing and customer feedback, we've decided to position elann.com as a more global online retailer. We've learned that value is the paramount yarn purchasing consideration to the majority of our customers, so in order to offer the best possible value to a larger, international marketplace, elann.com is partnering with Amazon.

As we move forward, our yarns will be displayed on Amazon websites, and warehoused and shipped from selected Amazon warehouses in strategic locations around the world. By outsourcing web technology, logistics, warehousing, and delivery to Amazon, we will be able to offer our yarns to a more universal audience, and to concentrate our resources on ensuring that the elann brand offers the best possible quality at the best possible prices, with free Amazon shipping wherever possible -- in essence, the best possible value. Our A-Series testing year has also given us remarkable feedback on the kinds of yarns our customers would like to see us deliver as we craft and grow our new international line of yarns -- we're looking forward to bringing you more of the fibres, gauges, and color selections you most want.

Our future business model will entail the closing of our warehouse in Canada, so during the next few months, we will be clearing much of our current inventory, and our sample subscriptions and our current website's loyalty and credit programs will be discontinued. If you're a samples subscriber, we'll be emailing you shortly, crediting you for pre-paid subscription months. Gift certificates, credits, and vouchers will continue to be accepted until midnight Pacific Time, Saturday, November 15th, 2014, and we'll be offering plenty of specials over the next two months for you to use them on, but please note that all purchases from October 15th onward will be final sales.

Some of you might have noticed that we have initiated a presence already on Amazon in the US, Canada, and, we'll be appearing on Amazon's site in the United Kingdom very shortly. On Amazon, our yarns are offered in full bags, in most cases with free shipping. Here's just one of the reviews we were thrilled to receive on amazon.com: "I love Elann! and now I love them more that I can get through Amazon. Although I love their own website as well. Been shopping there for years and years, always wonderful service!" We sincerely hope that you too will love elann's newest direction.

We deeply appreciate your business and your ongoing loyalty to our company. The web address www.elann.com will continue to exist to represent our brand, to direct customers to Amazon for purchases, and to re-direct old links and the email address customerservice@elann.com will remain active. If you're an email subscriber, we'll continue to email you as new products and features are released. We invite you now to log into your elann.com account to make sure you're subscribed to our email updates. While you're there, check to see if you have unused gift certificates, credits or vouchers on file, and be sure to redeem them before midnight, Pacific Time, Saturday, November 15th, 2014. If you need assistance logging into your elann account, just email customerservice@elann.com - we're happy to help!

Summary of Changes:

- Our current website and our warehouse in Canada will close on November 15th, 2014. After November 15th, elann.com yarns will be available for purchase via amazon.com, amazon.ca, and amazon.co.uk. All purchases after October 15th will be final sales - no returns accepted.

- Gift certificates and credits on file in your current elann account can be redeemed until November 15th, 2014. After November 15th, 2014, current elann.com customer accounts and purchase histories will be deactivated and archived.

- The web address www.elann.com will continue to exist to represent our brand, to direct customers to Amazon for purchases, and to re-direct old links, and the email address customerservice@elann.com will remain active.

Best wishes,
Ann Cannon-Brown
President, elann.com